Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were signed today. The transaction is subject to approval by the antitrust authorities.
Both Nazar and Bentour Reisen offer high-quality holiday products with a focus on all-inclusive trips to Türkiye and Greece. However, they operate in different markets. Bentour Reisen is active in the German-speaking markets of Austria, Switzerland and Germany, while Nazar concentrates on the customer and source markets of Denmark, Norway, Sweden and Finland.
Bentour Reisen CEO Deniz Uğur shared the following remarks on the partnership:
“We are genuinely delighted by this mutual alliance. The trust placed in us is a tremendous source of pride. Bentour Reisen and TUI are joining forces. As a specialist in travel to Türkiye, we remain deeply connected to the birthplace of the holiday spirit, staying true to our brand and cultural roots—while opening an inspiring new chapter driven by our passion for delivering high-quality travel experiences.”
Bentour Reisen, TUI, and Nazar Nordic emphasize that this is not a merger. Both companies will remain independent, retaining their brand identities, management structures, and individual corporate cultures.