Elite World Hotels & Resorts has officially opened its first hotel on Türkiye’s Mediterranean coast—Elite World Resort Mersin Silifke—as part of its domestic and international expansion strategy via a franchise business model.
Continuing to expand its footprint both in Türkiye and abroad, Elite World Hotels & Resorts has added the dynamic city of Mersin to its growing portfolio. The new property, located in the Silifke district, is operated under the Elite World brand and is backed by investment from SB Lotus Tourism & Construction.
A fresh addition to Mersin’s tourism scene
Bringing a new energy to Mersin’s diverse tourism landscape, Elite World Resort Mersin Silifke features 105 rooms in various categories, a 1,800-square-meter Fit Life Spa & Health Center, and a restaurant with a 350-guest capacity. The hotel also boasts a Blue Flag-certified private beach in a secluded cove and operates year-round. Thanks to the region’s mild climate, the hotel caters not only to summer tourists but also to business and conference travelers during the winter months.
“Growing together with our investors”
Emel Elik Bezaroğlu, Board Member in charge of Sales and Marketing at Elite World Hotels & Resorts, commented:
“Since launching our franchise model in 2023, we’ve made steady progress toward our growth targets with newly signed agreements and property openings. This year, we are focusing on expanding across Anatolian cities. Adding Silifke—one of the most vibrant destinations in the Mediterranean region—to our chain is a strategic move. With our diverse brand offerings tailored to evolving travel needs and the confidence of our investors in the Elite World standard of service, we continue to grow together.”
“A Strategic Step in Our Global Vision”
Elite World Hotels & Resorts CEO Orkun Petekçi added:
“As a group with over 50 years of experience in hospitality, both as investors and hotel operators, we’ve embarked on a journey to share our expertise on a global scale. Since introducing our franchise growth model in 2023, we’ve accelerated our expansion at home and abroad. Mersin, one of the most cosmopolitan cities on the Mediterranean coast, holds a key position in our domestic growth strategy. We are not only targeting major cities but are also eager to grow in diverse geographies that promise new and enriching travel experiences. We are building strong partnerships with investors who want to operate under a brand that is confidently progressing toward becoming a global name.”
“A Unique Mediterranean Experience”
SB Lotus Tourism & Construction General Manager Volkan Kalkan highlighted the region’s appeal:
“The Mediterranean region, with its stunning coastline, holds a special place in Türkiye’s tourism sector. We believe in the importance of diversifying tourism within the Mediterranean itself. Our hotel, located in one of the most picturesque areas—Yeşilovacık in Mersin-Silifke—offers a unique seaside experience with its beachfront location and Blue Flag-certified beach. We look forward to welcoming guests who are seeking an entirely new Mediterranean experience.”
