Spain has solidified its position as Europe’s tourism powerhouse, attracting more than twice as many visitors as Türkiye in the first nine months of 2025. Official data show that foreign arrivals reached 76.4 million between January and September, up 3.5% year-on-year.
In September 2025, Spain hosted 9.7 million foreign visitors, marking a 0.8% increase compared to the same month last year. The largest source markets were the United Kingdom (2.08 million), Germany (1.28 million), and France (1.08 million), followed by Italy, the Netherlands, the United States, Ireland, Portugal, and Belgium.
Regional distribution
During the nine-month period, Catalonia led with 15.8 million visitors, followed by the Balearic Islands (13.7 million), Andalusia (11.5 million), Canary Islands (11.4 million), Valencia (9.8 million), and Madrid (7 million). Other regions collectively welcomed 7.4 million visitors.
Tourism revenue and spending surge
Spain’s tourism revenue climbed 6% in September year-on-year to €13.36 billion, while total income for the first nine months rose 7% to approximately €106 billion.
Average daily spending per tourist increased 4.5% to €204, and average total spending per trip rose 5.1% to €1,380.
Spain’s stronger currency, higher pricing power, and diversified year-round tourism base continue to keep it ahead of Türkiye, which is focusing on extending its tourism season and boosting high-spending visitor segments.